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How To Work At Home Online

July 9th, 2009

We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Each year the cost of goods and services sold on the internet increases by billions of dollars. You can sell literally anything on the web if you know how to market and how to find customers. Some people used to say, “That ‘whatever product” won’t sell on the web.Then one day somebody with a new marketing twist would set up a web site selling the ‘whatever product’ with a new technique. And before anyone knew what was happening, he or she would become the next online millionaire.

You can do the same thing but you need two ingredients. You must have a marketing plan and you need a stready stream of traffic, or customers, to your site. Traffic takes a lot more work but it really is the easiest. For huge numbers of visitors you just need to get Google to love your site. Follow along to find out how you can apply this for a successful online buisness opportunity

Let’s say you are selling dog bowls. Your goal is to find out how to get Google to send the people to your site who searched for dog bowls. The web surfer gets to your site, chooses a bowl he or she likes and buys it. It is not that hard. The only question is what to do to get Google to send traffic to you.

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example, Google will send people searching for dog bowls that has more people claimiing it is about dog bowls. This absolutely makes sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. Your site is popular for dog bowls but not so much for cat bowls. So if you get other web sites to give you votes for dog bowls in the popularity contest you will get dog bowl customers. If other web sites don’t vote for you in the best cat bowl contest they you will not get traffic from Google looking for cat bowls.

One web site votes for another by linking to the second site. A link is an easy way for a web user to get from one site to another. You have probably clicked on links a thousand times. They are usually colored blue and if you put your cursor on the words when you click the mouse button you’re take to another page.

The great thing about links is the words used to build the link can be anything you want. This is good because a competent webmaster will use the words to tell you what is on the page you are clicking to. For example, if the test link said Bob’s Site you would not understand what the web site targeted and you wouldn’t click the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that are used to describe what is on the page are called anchor text. Google views anchor text as votes in the popularity contest.

Google keeps track of the anchor text whenever one website links to another. Every time your website gets linked to with the anchor text Great Dog Bowls you get another popularity vote for the term ‘Great Dog Bowls’. The popularity of your site for a keyword wiil determine how high you are ranked in the Google search result pages when someone searches for that keyword. The anchor text, or group of words, a person searching types in to the search box is called a keyword.

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. Thus if I want to purchase a good dog bowl I search for the keyword ‘great dog bowl’. Google visits every website to determine which site has the most popularity votes for that keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as the website is really about dog bowls most of your ranking will come from the anchor text links you receive from other websites. Learn more about getting traffic at the Christian business opportunities blog.